Web Design, UI/UX Design, Information Architecture; Logo Design, Branding

Fully responsive redesign of This website is a one-stop resource for everything you need to know about Edmonton, Alberta, Canada. It caters to both visitors and locals, offering comprehensive articles and directory listings for Attractions, Events, Restaurants, Night Life, Shopping, and Event Planning.

The goal of the redesign was to give a modern look and feel, with an improved user experience that’s optimized for modern devices. A lot of thought and effort was put into the User Experience Design (UXD), including Information Architecture (structuring, organization, and labeling), Interaction Design (UI patterns and components), Usability (effectiveness, efficiency and satisfaction), and other disciplines, in order to ensure a consistent, pleasant experience on any platform, from desktops to mobile devices. Improvements include the addition of an Events Calendar, for users to quickly and easily view upcoming events, and a Twitter feed, to bring in timely information and integrate a social media component. This site was developed in collaboration with Christian Still at Evolve Media, who built a custom WordPress theme that integrates with the client’s database. This project also involved the rebranding of the logo and identity.


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